Thursday 9 April 2009

A jigsaw of information: news agencies, national and local press

I'm nearly at the end of my week with INS News Agency, and it's been something of an eye-opener.

INS is quite large and supplies copy for the national tabloids (amongst others), focusing on court reporting and quirky stories in the South East of England.

As with all media organisations there is a lot of office work, but I'm encouraged by the amount of time journalists spend away from their desks, whether in court or door knocking as the case may be.

What this week hammered home to me is the fierce inter-connectivity of media. The nationals take stories from the locals, the locals trace national stories back to their area, and the agencies float between the two, harvesting information from one and passing it to the other, and vice versa. While the pressure is still on to find original stories and sell them to the nationals, a large part of agency work seems to be getting information across as quickly as possible, regardless of where that information orignally came from.

Editorially the week's been a real lesson in audience understanding. The demands of writing for national dailies are completely at odds with local audiences, and my carefully written NCTJ-style copy has been shredded into INS style, which amuses me no end.

2 comments:

  1. You have an interesting blog. I wanted to write for a living so it's been good to read. Hope everything works out for you.

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